Top 5 reasons to use Frakture

Ashley Hansen

It should come as no surprise that we think we’re on to something revolutionary with Frakture.  Not only does Frakture pull together your data from multiple systems – fundraising, social, digital acquisition, advocacy, and much more – and give you full access to it; we also allow you to do integrations between systems, target the same group of people across multiple systems, and show you results in a beautiful interactive dashboard.

When we set out to solve the problem of cross-channel reporting and analytics we quickly realized where the real time sink was: getting properly structured data consistently in one place to be able to run accurate and reliable reports. Using our Bots for this task not only provide massive time savings for your team, it ensures that your time is freed up to do things that only your brain can.

Here are our Top 5 Reasons to Use Frakture in 2018

1. Faster Access to Digital Results

Frakture’s Bots pull down your email, fundraising, and advocacy data on a daily basis. Gone are the days when you have to set aside blocks of time to run these reports and manipulate them into a presentable form.  How often are you currently running these reports? Weekly, bi-weekly, monthly? With Frakture, your data is available daily. We leave it up to you the frequency of reporting you’ll provide your organization.

2. Visual Reporting Made Easy

Frakture gives you two options for reporting visualization.  One option is to use Frakture’s Reporting Dashboards that display standard reporting metrics for email, fundraising and advocacy.  Another great option that a lot of nonprofits are considering is using a Visualization and Business Intelligence tool such as Tableau, PowerBI, SiSense and more. Typically the hardest part of using a commercially available product is getting data from your systems in there, especially from nonprofit specific systems. Frakture handles the ETL function (Extract, Transform and Load) and gives you access to a data warehouse and table views of your data normalized and structured into a standard format that you can plug into the Business Intelligence Tool.

3. Cross-Channel Reporting

Frakture solves both your source coding and attribution challenges. We can’t solve the problem of forgetting to source code, but if you’re using consistent source coding, Frakture can show you cross-channel results. Frakture’s Bots even have a trick to help you if your source coding is unique for each channel. They have to work hard to learn your process, but once trained, they love it. For attribution, the Bots can help if you have set rules for attribution and soft credit. Unfortunately, Bots can’t sit in on your Direct Marketing meeting to determine when to apply soft credit, but once all the data is in there, your team will have a much easier time seeing the overall lift from a multi-channel approach.

4. Tracking Strategic Segments Across Channels

With data warehousing and hooks into all your systems, Frakture has the unique ability to let you identify, track, and include/exclude strategic segments of people across all your systems. For example, let’s say you want to run a multi-channel campaign that targets donors from the last month. Your database of record and email platform might be synced, but how about Facebook and AdWords? Frakture can identify a specific segment of people in the warehouse and then push them to each of your channels.

5. Technology Choice

Frakture is platform agnostic and allows you to use the tools you want to. We have over one hundred Bots that connect to systems and new Bots are being built all the time. In addition, Frakture makes it really easy to plug in a new system to the warehouse. No more custom integrations that break when a software update is released, with Strategic Segments, the people and groups of people are kept up to date between systems. Let’s say you want to test a new payment gateway like Stripe or Apple Pay or you want to do a trial with a marketing automation tool, Frakture can plug it right into the warehouse.  

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