Join us Thursday, April 23rd @ 2pm EST for a webinar. REGISTER NOW
Data and Analytics are all the rage these days and the appeal to use data to inform comms strategy is coming from all sides. You’re collecting data everywhere. In your CRM, in your offline database, from your direct mail programs, from your social media, your events, etc. Perhaps you’re even doing data appends from outside sources. You’re swimming in data! However, data in and of itself is useless. How do you get to a place where you’re able to transform your data into something meaningful that can be used to easily inform your communications strategies? How do you go from data silos to a data ecosystem?
The path typically starts with data collection and integration and usually ends with making your analytics actionable, but what about all the steps in between? No matter what stage of the process you’re in, we’ll walk you through innovative new ways organizations are using to become “data-informed”.